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01726/Strategic and Organizational Communication

 

Foundational Courses

0065. Public Speaking (3 s.h.) F S SS.

(Formerly: Sp Comm 0065.)

Students will prepare, present, and evaluate speeches to inform and persuade on significant topics of public concern. Students will learn principles of public speaking and critical thinking: those concerned with the discovery and evaluation of arguments and evidence, organization, style, audience analysis and adaptation, speech composition, and presentation skills.

Note: Departmental foundation requirement. Students currently taking English 0040 may not register for this course.

0070. Communicating Leadership (3 s.h.) F SS.

This course introduces students to leadership studies from a communication perspective. Leadership will be considered in a variety of contexts, including group leadership, for-profit and non-profit organizational leadership, and elected and non-elected public leadership. Through all course activities (e.g., readings, discussion, and case studies) students will gain a broad understanding of how leadership emerges and is enacted on a daily basis through communication.

Note: Departmental foundation requirement.

0100. Introduction to Communication Theory (3 s.h.) S SS.

This course introduces students to the field of communication through an examination of historical and contemporary communication theories. Students will learn to analyze communication theories from a variety of areas, including interpersonal, small group, organizational, mass, and public communication, and integrate these theories into their daily communication practices.

Note: Departmental foundation requirement. Not recommended for students with fewer than 30 credit hours.

0160. Strategies and Tactics of Persuasion (3 s.h.) F S.

(Formerly: Sp Comm 0180.)

Persuasion viewed from the perspectives of the persuader and the persuadee. The course is designed to make students more effective in both roles, and also to raise troubling ethical questions. It covers politics, product advertising, religious cults, education, and much more. This course offers extensive use of media in conjunction with readings, lecture-discussions, and assignments.

Note: Departmental foundation requirement.

Lower Division Courses

0066. Special Topics in Public Communication (3 s.h.) F S SS.

This course offers various topics in Public Communication not covered by regular departmental course offerings. Topics announced in advance.

Upper Division Courses

W110. News Writing and Media Relations (3 s.h.) F S.

(Formerly: Journ 0150.)

Prerequisite: English C050.

This course will teach students the fundamentals of writing stories for various types of news media, including print, broadcast and web-based.

Note: Note: Required course for all students in the Public Relations concentration. This course is a prerequisite for all Public Relations writing courses. A grade of C or higher is required in order to take upper-level PR courses.

0139. Special Topics in Public Relations (3 s.h.) F S SS.

This course focuses on subject matter not covered by regular departmental courses. Topics announced in advance.

R150/H150. Campaigns and Movements in America (3 s.h.) F S. Core: XC.

(Formerly: Sp Comm R082.)

Cross Listed with Sp Comm H150, Campaigns and Movements in America -Honors.

This course focuses on the struggle for black equality in America, viewed from the perspectives of campaign and social movement theory. The course begins with the civil rights movement, moves through black power and subsequent white backlash, and then examines current controversies using books that take diametrically opposed positions. Its aim in part, is to improve critical thinking and communication skills.

0164. Argumentation (3 s.h.) F S.

(Formerly: SP COMM 174.)

Students learn the basic principles of making arguments. Includes ways of analyzing arguments, organizing ideas, providing evidence for claims, and preparing briefs. Students prepare speeches and debates on current public policy issues.

0166. Special Topics in Public Communication (3 s.h.) F S SS.

Variable topics in Public Communication not covered by regular departmental course offerings. Topics are announced in advance.

0167. Discussion Methods (3 s.h.) S.

(Formerly: SP COMM 0067.)

A "hands-on" survey of discussion methods, focusing on group problem-solving techniques and panel discussions. Students will gain experience in group leadership, group participation, and criticism of group interactions.

0170. Introduction to Organizational Communication (3 s.h.) F.

Organizational communication is the study of the relationship between communicating and organizing. This course introduces students to classical and contemporary theories of organizational communication and their implications for everyday communication practices. Focusing on a variety of organizational forms, including both for-profit and non-profit organizations, students will develop a strong ability to integrate their understanding of organizational communication with their current and future participation in organizations through creative and critical verbal and written analyses of communication processes.

0183. Leading Mediated Groups and Organizations (3 s.h.) F S.

Computer-mediated communication (CMC) and related technologies are more than tools; they fundamentally change the way we communicate - as families, friends and co-workers. Through readings, in-class and on-line discussion and exercises, and hands-on experience students will come to appreciate various perspectives on CMC and to understand how computer-mediated-communication and related technologies are possibly changing the way we communicate and interact in groups and organizations. This understanding will enable students to (1) envision/theorize how we can change technology to accomplish our communication goals and (2) adapt leadership and followership strategies to these changing situations.

0185. Special topics in Organizational Leadership (3 s.h.) F S SS.

Variable topics in organizational leadership.

Mode: Seminar.

0210. Practicum in Debate and Discussion (1-2 s.h.) F S.

(Formerly: Sp Comm 201.)

For 1 credit hour: Training in tournament debate for one 90-minute period per week and submission of a brief on a controversial topic; or training in public discussion and debate and one 90-minute period per week and co-organizing a panel discussion and follow-up meeting on a controversial topic. For 2 credit hours: Training in tournament debate for two 90-minutes periods per week and submission of a brief on a controversial topic.

0220. Media Information Gathering and Evaluation (3 s.h.)

(Formerly: JPRA 0220.)

Prerequisite: StOC W110.

Basic course in applied research for planning and evaluating communication campaigns.

Note: Required for the public relations sequence; recommended for the advertising sequence.

0221. Introduction to Public Relations (3 s.h.) F S SS.

Prerequisite: StOC W110..

Overview of public relations careers, skills and responsibilities. Intended for both those who are considering a public relations career and those planning to enter any field that deals with the public.

0223. Fundamentals of Public Relations Writing (3 s.h.) F S SS.

(Formerly: JPRA 0223.)

Prerequisite: StOC W110 and StOC 0220; StOC 0221, or permission of instructor.

Preparation of public relations materials such as news releases, letters, memos, and other external and internal communications.

0239. Special Topics in Public Relations (3 s.h.) F S SS.

Subject matter not covered by regular departmental course offerings. Topics announced in advance.

0260. Political Communication (3 s.h.) F.

(Formerly: Sp Comm 0280.)

Strategies and tactics of advocacy in political settings. Focus on persuasion in electoral campaigns, and in other political conflicts.

0261. Speech Writing in Public Communication (3 s.h.) F S.

(Formerly: Sp Comm 0181.)

Prerequisite: StOC 0065 or permission of the instructor.

Students prepare speeches for their own presentation and ghost write speeches for others. Emphasis on audience analysis, speech construction, style, persuasion, and manuscript preparation. Includes study of practices of prominent speechwriters and their speeches, as well as great speeches in American history.

0264. Rhetorical Theory (3 s.h.) F.

(Formerly: Sp Comm 0274.)

Introduction to classical and contemporary theories of speechmaking and other advocacy. Issues to be addressed include rhetoric's relationship to truth, knowledge, ethics, politics, and judgment.

0266. Special Topics in Public Communication (3 s.h.) F S SS.

Variable topics in Public Communication not covered by regular departmental course offerings. Topics announced in advanced.

0270. Leading Groups and Team Building (3 s.h.) S.

(Formerly: Sp Comm 0252.)

Teams, and small groups, are an essential element of work and social life; we are constantly asked to cooperate, coordinate, and collaborate. While teamwork can be a productive, immensely satisfying and rewarding experience, too often it falls short of meeting our expectations. This class introduces students to the small group communication theories and principles that provide the basis for both understanding team building and becoming a productive group member and leader. Through (1) the study of small group communication theory, (2) the evaluation of teams in practice (from mountain climbing to virtual work teams), and (3) analyzing students` own group experiences, students will develop the communication and analytic skills necessary to make teamwork

0272. Research Methods (3 s.h.) F.

This course provides a basic introduction to non-rhetorical research methods in communication scholarship. Focus is given to understanding how the question asked drives the theory utilized, method employed, data collected, and results reported. A variety of research methods and domains are covered including ethnographic, survey, and experimental methodologies. In addition, students will learn (1) how these methods can be used to assess interaction in organizations and groups and (2) how leaders and other organizational members can utilize research results to facilitate interaction and performance.

0282. Global Communication and Leadership (3 s.h.) F.

This course focuses on communication processes and issues that arise in multinational and global organizations. This course explores the relationship between culture, communication, technology, and ways of organizing across national contexts and in different types of organizations (non-profit, voluntary, civic, governmental, small business and corporate systems). The communicative and ethical dimensions of international organizing are addressed.

W284. Diverse Communication and Leadership (3 s.h.) S. Core: WI.

This course addresses the impact of increasingly diverse workplaces on communication and leadership theories and practices and the ways in which they shape individual and institutional responses. Through an examination of traditional and non-traditional communication and leadership theories, this course focuses on issues such as age, gender, race, sexuality and ability. This course also examines the communicative and ethical dimensions of working in, leading, and creating diverse workplaces.

0285. Special Topics in Organizational Leadership (3 s.h.) F S SS.

Variable topics in Organizational Leadership.

Mode: Seminar.

W323. Advanced Public Relations Writing (3 s.h.) F S. Core: WI.

(Formerly: JPRA W323.)

Prerequisite: StOC W110; StOC 0220; StOC 0221, and StOC 0223, or permission of instructor.

Preparation of materials such as brochures, speeches, annual reports, proposals, reports to management, radio and TV copy, and client presentations.

0324. Public Relations Management and Case Problems (3 s.h.) F S.

(Formerly: JPRA 0324.)

Prerequisite: StOC W110; StOC 0221; StOC 0223, and W323, or permission of instructor.

Public relations management principles. Study of current trends in public relations. Development of case studies, proposals and plans for a variety of public relations audiences, including investors, employees, the community, government, and consumers.

Note: Capstone course for StOC's Public Relations majors.

0334. Independent Study in Public Relations (3 s.h.) F S SS.

Arranged each semester. Arrange through Public Relations concentration director.

0337. Internship in Public Relations (3 s.h.) F S SS.

Prerequisite: Major in StOC, Junior or Senior status and permission of StOC internship supervisor. Minimum GPA of 3.0 in the major.

Organized professional work under supervision in public relations organization.

0338. Directed Projects in Public Relations (3 s.h.) F S SS.

(Formerly: JPRA 0398.)

Advanced reading in Public Relations topics.

Note: Hours arranged.

0339. Special Topics in Public Relations (3 s.h.) F S SS.

(Formerly: JPRA 0385.)

Prerequisite: Junior or Senior standing and StOC W110.

Advanced readings in Public Relations topics.

W350. Analysis of Public Discourse (3 s.h.) S.

(Formerly: Sp Comm 0302.)

Methods of analyzing speeches and other types of advocacy. Critical approaches including neo-Aristotelian, metaphoric analysis, genre analysis, analysis of form and structure, argument analysis, etc. Students present written and oral critiques of a variety of rhetorical artifacts.

0360. Seminar in Public Communication (3 s.h.) S.

(Formerly: Sp Comm 0300.)

Content and format variable. Emphasis on research on special topics in public communication and communication advocacy, e.g., political advertising, rhetoric of social issues, rhetorical genre, interpersonal influence, presidential communication, rhetorical masterpieces, etc. Could be single topic, individual topics, group project.

Note: Capstone course for Public Communication majors.

0366. Special Topics in Public Communication (1-4 s.h.) F S SS.

(Formerly: Sp Comm 0385.)

Prerequisite: Junior or Senior standing or permission of the instructor. Minimum GPA of 3.0 required.

Methods of analyzing speeches and other types of advocacy. Critical approaches including neo-Aristotelian, metaphoric analysis, genre analysis, analysis of form and structure, argument analysis, etc. Students present written and oral critiques of a variety of rhetorical artifacts.

0367. Independent Study in Public Communication (1-4 s.h.) F S SS.

(Formerly: Sp Comm 0397.)

Arranged each semester, please consult with the instructor.

0368. Independent Study in Public Communication (1-3 s.h.) F S SS.

(Formerly: Sp Comm 0398.)

Arranged each semester, please consult with the instructor.

0369. Internship in Public Communication (3 s.h.) F S SS.

(Formerly: Sp Comm 0399.)

Prerequisite: Junior or Senior standing. Permission of Department Chair. Minimum GPA of 3.0 required.

Arranged each semester, please consult with the Program Director.

W370. Collaborative Advocacy (3 s.h.) S. Core: WI.

This capstone course will allow students to understand, observe and facilitate inter-organizational efforts at problem-solving and social change within the public sphere. Employing principles of service learning, students will engage in a semester-long project where they facilitate a change within the public sphere by bringing multiple agents together to address and share concerns.

Note: Capstone course for StOC`s Organizational Leadership majors.

0380. Communicating Organizational Change (3 s.h.) F.

Prerequisite: StOC 0170.

Students will examine the various reasons for and processes of organizational change. Concepts covered include leading change, collaborative change, facilitating stakeholder involvement and acceptance, communication strategies for change (including internal and external public relations), and maintaining change.

0383. Organization Networks and Networked Organizations (3 s.h.) S.

Prerequisite: StOC 0170.

This course investigates the emergence of networked organizations, especially global network organizations. In addition, students will learn how social network analysis can be used to understand organizational structure and interaction from government bureaucracies to terrorist networks.

0385. Special Topics in Organizational Leadership (3 s.h.) F S SS.

Variable topics in organizational leadership.

Note: Seminar format.

0391. Special Projects (1 - 4 s.h.) F S SS.

(Formerly: JPRA 0391.)

Prerequisite: Junior or Senior standing, and written permission of StOC faculty member.

A special course of study in a particular area of Public Communication.

Note: Candidates should submit a detailed project outline prior to registration.

0397. Independent Study in Organizational Leadership (3 s.h.) F S SS.

Prerequisite: Junior or Senior standing. Permission of supervising instructor.

Students will undertake an independent study of an area of organizational leadership not otherwise offered. The study and results of that study (e.g., a paper) will be completed under the supervision of a faculty member. A syllabus must be filed within the first week of class.

W398. Independent Research in Organizational Leadership (3 s.h.) F S SS. Core: WI.

Prerequisite: Permission of Program Director. Junior or Senior standing required. Minimum GPA of 3.0 required.

Under the supervision of a faculty member, students will undertake an independent research project. This project may be completed at the students` own initiative or be part of a larger faculty research project. Students will plan, execute and write-up a research project. Data may be archival, ethnographic, participant response, or experimental. The final result will be a submission-quality research paper. Students will be strongly encouraged to submit their papers to conferences and/or publications. A syllabus or research agreement must be filed within the first week of class.

0399. Internship in Organizational Leadership (3 s.h.) F S SS.

Prerequisite: Major in StOC; Junior or Senior standing required. Permission of program internship coordinator. Minimum GPA of 3.0 required.

Students undertake a semester-long internship that directly furthers their practical knowledge of organizational leadership. Students will be supervised and graded by the internship coordinator or other suitable faculty member. The final grade is based on work journals, a final paper, attendance at meetings, the supervisor`s report, and a portfoilo of all work created during the experience.


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