Academic Programs / Business & Management
E-Marketing
Richard Lancioni, Chair
Speakman Hall, Room 344
215-204-8885
Richard.Lancioni@temple.edu
Michael F. Smith, Undergraduate Faculty Advisor
Speakman Hall, Room 356
215-204-1682
michaelf.smith@.temple.edu
www.fox.temple.edu/~msmith
In light of the exponential growth of eCommerce in the business-to-business, business-to-consumer, consumer-to-consumer and consumer-to-business sectors, The Fox School of Business and Management offers a major in the B.B.A. program in the area of electronic marketing called e-Marketing. The purpose of this major is to provide students with a unique program of study that provides a solid background in the tools and functional areas necessary to succeed in a twenty-first century era that places increasing emphasis on integrating technology with business management.
E-Marketing majors have career choices in several fields, including:
- Promotion (Internet and website management, Direct Marketing, Advertising,
Special Promotions)
- Technology integration in Marketing Management
- Sales and Sales Management
- International Marketing
- Marketing Research
- Supply Chain Management
- Retailing Management
- Careers in local, state, and federal governments
- Non-profit organizations such as hospitals and universities
E-Marketing majors are encouraged to become involved in the American Marketing Association. This student professional organization offers students the opportunity to meet business leaders in marketing; the group also hosts regular meetings and career development programs. The American Marketing Association is open to all e-Marketing majors. For more information, please contact
Professor Mary Conran at mconran@temple.edu (215-204-8152).
Summary of Requirements
Students must meet College Graduation Requirements, including the requirements of the major listed below. Students must attain an overall GPA of 2.0 and a 2.0 GPA in the major to graduate as an e-Marketing major. Use the major GPA calculator at www.fox.temple.edu/advising to calculate the GPA in the major.
Requirements of e-Marketing Major
Required courses |
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|
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Department |
Course # |
Course Name |
Hours |
RCI |
Marketing |
W160 |
Consumer & Buyer Behavior |
3 |
WI |
Marketing |
0212 |
Info. Mgt. For Electronic Marketing |
3 |
|
Marketing |
0241 |
Direct Marketing and eMarketing Channels |
3 |
|
Marketing |
0245 |
Principles of Electronic Commerce |
3 |
|
Marketing |
0250* |
International Marketing |
3 |
|
Marketing |
W360 |
eMarketing Strategy |
3 |
WI |
Marketing Elective - select one |
|
3 |
|
Marketing |
0232
0261 |
eRetailing and SCM
or
B2B Marketing |
|
|
MIS |
0070** |
Principles of Information Systems |
3 |
|
Economics |
|
Any 200 level Economics course, excluding 0288 and 0289 |
3 |
|
Subtotal |
|
|
27 |
|
|
|
|
|
|
* Fills International Requirement for the major. |
|
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** Fills Technology requirement for the major. |
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